agency of record

agency of record
сокр. AOR рекл. агентство-координатор*, координирующее [засвидетельствованное, официальное\] агентство* (рекламное агентство, координирующее деятельность других рекламных агентств, обслуживающих одного и того же клиента)

* * *
головное (номинальное) агентство: рекламное агентство, координирующее осуществление проекта, в котором участвует большое число фирм; буквально: фирма, на чье имя записан проект.

Англо-русский экономический словарь.

Смотреть что такое "agency of record" в других словарях:

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